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hurt comics code authority

Newsarama: How about the Heroes for Hire #13? This has caused some controversy of its own, with some people likening it to a very unsavory recurring element in some more adult-themed manga?

Joe Quesada: This one I can answer to. First, I think people are reading way too much into that cover than was ever intended. I heard terms such as “tentacle rape” being thrown around when that in no way is what’s happening, nor does it happen in the book. Those tentacles are the arms of the Brood who appears in the issue and is a major story point, the Brood have tentacles, sorry about that.

Secondly, the concept for that cover, soup to nuts came from a female artist. 
Also, HFH is a book that features two strong, lead female protagonist who kick major ass; somehow folks have forgotten to focus on that. 

*********

Lets see: 
Deflecting blame onto artist. 
Deflecting criticism by pointing out the artist is a woman. A typical dodge when art is demeaning and done by a woman is to blame her for the published content, or to say it makes it all right.
Ignoring the criticism that the characters are NOT depicted as strong on the cover, but hurt and passive.  Black Cat is having her right breast fondled. She has what looks like semen on her cleavage. They're not fighting the brood, Joe.
Not taking the heat, as you should, for approving the cover.
I call b.s. on you not about knowing about tentacle rape. Even my 14-year-old daughter knows about tentacle rape, and she didn't learn about it from this cover. 
Even if you didn't, Joe, someone at Marvel did (for example, the artist also does a book with C.B. Cebulski at Image, and I guarantee you Cebulski did, he's worked with Japanese creators for some time. Sana sure knew about it). If you're not lying, you sure knew after. 
Come on, Joe, you really telling me you didn't look at the fluid on Black Cat's breasts and go, "Sana...? That kinda looks like spooge. We should probably get rid of the spooge."
Can you imagine someone at Marvel not going, "Uh, hey, Chief...?"
Last, Joe, this book is rated as being appropriate for 9 and up.  Do you really believe this is appropriate for a nine-year-old?
Was it really so hard to say, "We went over the line. It was a bad call. We're pulling the cover."

Joe, you didn't answer to anything. Marvel deserves its shrinking market, and its constituency, you've made it what it is. 

For the rest of you, here's screen caps of the current rating of Heroes for Hire #13, and Marvel's explanation of same:


Comments

( 13 comments — Leave a comment )
parasitegirl
May. 26th, 2007 04:22 am (UTC)
AAAAUGHHGSSSH!
(Doing a little middle finger dance)

</i>"Those tentacles are the arms of the Brood who appears in the issue and is a major story point, the Brood have tentacles, sorry about that."</i>="I am saying sorry in a way that never once acknowledges your complaints and actually insults you. (Giggle)"

"Secondly, the concept for that cover, soup to nuts came from a female artist. "= "Some of my best friends are female/black/gay/whatever...and never in the history of the world has a group of people ignored what is decent simply to fit in and get ahead in the workplace in which they are a minority...that's just silly biddy talk."

"Also, HFH is a book that features two strong, lead female protagonist who kick major ass; somehow folks have forgotten to focus on that. "

Dude... those ass-kicking female characters are going to be seen in bondage by more people than will ever read what is inside makes it even worse. It doesn't outweigh the crime, it increases the wrongness.
dedagda
May. 26th, 2007 05:20 am (UTC)
agreed.

I posted this in a debate on a another forum.

20 people buy H4H.

520 people walk by it.

520 will never know the content, the strong female leads or the fact that the cover is drawn by a woman. It doesn't matter to them.

What does matter is that three women are chained up as demon tenticles leave clear goo across their exposed cleavage.

Its disgusting and offensive.
jkarabella
May. 26th, 2007 05:18 am (UTC)
I've always hated Joe Quesada for this reason. He pretty much gets great reviews from his staff because he does just signs off on anything they want, then refuses to acknowledge any mistakes simply saying they're going to improve things (even if it means... go backward on what they just did).

That and if he read any of the comics he claims to, he'd know tentacles are about the least definitive feature of the Brood.

jkarabella
May. 26th, 2007 08:56 am (UTC)
And having looked into this Japanese artist that Joe hired to do the cover... I have wonder how many times during the initial discussion about the cover the words "sexy" and "tentacles" came up...
jbacardi
May. 26th, 2007 06:16 am (UTC)
Shame on Quesada for throwing his artist under the bus like that.
ringwoodcomics
May. 26th, 2007 03:29 pm (UTC)
It's his smarminess that gets to me. Quesada seems to be a fan of that deplorable rhetorical tactic where you simply never take anything anyone says seriously, as if huge groups of people might not be onto something at least occasionally.
dave_iii
May. 26th, 2007 11:12 am (UTC)
I would call this grounds for the stockholders to ask for Mr. Quesada's resignation on grounds of incompetency. This isn't something subtle that slipped past the editors (Like that one castle tower in Little Mermaid), this is a willful blindness to the A: the cover in question and B: the opinions of the readers. He CAN NOT have seen that cover and think it appropriate for a 9+ comic.

The point of the cover is to judge the contents by it, contrary to the popular saying. What are we supposed to think happens IN the book if this is the cover? Skipping hand in hand down Gumdrop Lane? Kittens playing in a meadow, maybe? Maybe a series of static conversations, in the spirit of "Knights of the Dinner Table"?

PS: Is it wrong that I look at his name and want to pronounce it "Quesadilla"?
foomf
May. 26th, 2007 05:14 pm (UTC)
No, because he deserves the diminutive.
andrewwickliffe
May. 26th, 2007 03:37 pm (UTC)
I'm always a little stunned at what a stooge Matt Brady is though.

It's not enough he gives Quesada a pass, he goes so far as to make that "unsavory" element sound absurd, as opposed to something well-known and quite popular.
the_kiggy
May. 27th, 2007 12:57 am (UTC)
I've come to the conclussion that Joe QUesada is, in a way, a loser... :p
the_kiggy
May. 27th, 2007 02:50 am (UTC)
Was it really so hard to say, "We went over the line. It was a bad call. We're pulling the cover."

The Heroes for Hire cover reminds me of another cover:



The (In)famous Beatles Butcher Cover

Which, after facing a lot of negative feedback from retailers and the public, was recalled by Capitol Records after a week or so, and replaced with this, more sedate cover:



If Capitol Records in 1966 admitted and fixed a mistake, so can Marvel Comics in 2007.
winterknight
May. 27th, 2007 01:03 pm (UTC)
Just a little note -- with their T+ rating, Marvel is, essentially, prevaricating. T+ on video games, where people are mostly likely to see it and know about it, means 14+. Marvel is being a little specious, to say the least.
kayjkay
May. 27th, 2007 08:02 pm (UTC)
I have to ask, is there a way to send letters of fucking disgust to Joe? Cuz I really would love to give him a piece of my mind.
( 13 comments — Leave a comment )

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